ZEST: Blog

All Digital Med-ed Patient How tos

30

Jun 2015

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MA Code of Conduct 18: An update

A new version of the Medicines Australia (MA) Code of Conduct is here! Keep reading to find out what’s new in Edition 18 and how the changes may affect you and your company.

Posted by Liz Forsland - Comments: 0

18

May 2015

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Webcast - a simple addition for your HCP education meetings!

We were recently asked by a client what we could do for GPs who were unable to attend their face-to-face RACGP accredited meetings – a problem that many GPs face due to timing, location, travel and other commitments. So that GPs could still participate without being physically present, we proposed an online meeting option through the provision of a webcast.

Posted by Fleur Gill - Comments: 0

28

Oct 2014

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A quick look at user experience (UX)

Have you considered how your customer feels when using your product or service? Here's a quick look at user experience (UX).

Posted by Carolyn Ng Lewis - Comments: 0

16

Sep 2014

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Our company values

Want to know more about ZEST? Here's a bit of insight into who we are.

Posted by Helena McGrath - Comments: 1

7

Aug 2014

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Targeting vs tailoring: Developing effective health communications

When developing your health communication campaign or strategy, you need to consider your audience. Targeting and tailoring are two approaches that can help you customise your health messages in order to meet the needs and interests of healthcare professionals and consumers.

Posted by Liz Forsland - Comments: 0