Case study: DARE for Diabetes

Do you DARE? Of course you do!

DARE for Diabetes is a public health initiative we developed for MSD to raise awareness of risk factors for developing diabetes and to encourage people to adopt healthy lifestyle habits to reduce their risk. The nationwide campaign also raises funds for Diabetes Australia, MSD's fundraising partner.

Centred around a funky looking website, the campaign is fully integrated with Facebook and optimised for mobile.

We were looking for the 'hook' to encourage people to make a healthy change. And we reckon we nailed it with the DARE concept! We’ve been chuffed with how people have really been getting in to it – and the integration with Facebook really helps.

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