Case study: A library in your pocket

A library in your pocket

For many years our client produced a book that helped oncologists stage tumour cells. The book was widely used and acknowledged as being a useful reference tool, but was not necessarily that convenient to carry around.

Capitalising on the high adoption rate of smartphones by oncologists we created an app that captured all of the information in the hardcopy book – meaning clinicians could easily access the information on the go.

This is a nice example of how the introduction of technology evolves an existing, useful, product and turns it into something even better.

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